A Word From the Editor

My friend Sarah J Newton is a freelance writer and editor living in the Portland area, and has been kind enough to offer an editor’s-eye view of the writing life. Sarah is a freelance writer and editor with experience in newspaper and magazine publishing in the Pacific Northwest. She holds a Bachelor of Arts from Portland State University.You can find out more about her at sarahjnewton.com.

The Blissful Agony of Editing There’s no doubt about it, editing is a writer’s worst nightmare. After weeks, months, or years of writing, your work is scrutinized and ripped apart. Everything that you’ve been working on is going to be changed in some way or another. Your work is something that you take pride in. You’ve crafted delightful characters, intriguing scenes, and witty conversations. This is your dream, your idea, your vision. When the time has come for you to submit your work to an editor, stop. This is the moment that you need to put all personal feelings about your work aside. As an editor, I make this request: One line at a time, read your work backwards. The oddness of this request is just why it works. In your mind, you know how your sentences   are supposed to read. Reading it backwards allows you to catch things in your work that aren’t right. As you read and edit, the agony comes into play. Sometimes it hurts to change what you’ve worked on, treat yourself with kindness. When great ideas take over, the words flow better than grammar, don’t be mean to yourself for the simple mistakes that happen. Agony is also felt when you’re editing longer pieces, make sure to take breaks and pace yourself as needed. Read chapters out of order to keep yourself from missing things and to keep yourself engaged. The blissful part of editing comes from the cleaning. Your characters, scenes, and conversations become sharper and crisper. Knowing that your work is as good as it can be by yourself is also a bliss-inducing thought. You’ve done this, all by yourself. Editors are more likely to be lenient and work with you if there are fewer errors in your work, so take the time to edit thoroughly. The blissful agony of editing isn’t ever going to go away, the only thing to do is work through it with the knowledge that your work will be as ready for publishing as possible when you’re done.

       

I Feel Like I’m the Butt of a Joke

Alert readers know about my pal April Moore, a writer from Colorado with a fascinating blog about condemned criminals: Folsom’s 93.

April recently dropped a guest post by yours truly about the prison smuggling technique known as keistering. What you’re imagining right now is probably accurate.

April and I learned something about SEO from that post. Her blog is getting a lot of traffic off of search engine queries for that word. Who knew so many people were interested enough in keistering to search for it?

Long-Tail SEO and In-Tail Smuggling

In truth, it’s not really that many…but also there aren’t that many websites with relevant content. It’a a supply and demand concept called long-tail SEO. Here’s how it works:

If you search for “pizza” or “Viagra,” you’ll be just one of millions of searches daily — and there will be hundreds or thousands of websites trying to  get a piece of that action.

If you search for your home address, you may be the only person doing it that day. You’ll come up with few websites, most of which will be directories pointing at your house.

Long-tail SEO is based on the middle ground. “Keistering” has a moderate number of searches, but no major chains offering services and advice. This means a website offering keistering-related goods and services (the goggles, they do nothing!) has a great chance of hitting Google’s top page.

It’s sort of like being a favorite local restaurant. Your potential client pool is small, but you do business with most of them.

Small businesses who blog will do well by finding long-tail SEO search terms relevant to what they do. A local burger joint won’t win with “hamburger” or “kids’ meal.” McDonald’s and Burger King have that cornered. But “local area fast food” or “school mascot special” will get a lot of bang for your blogging buck.

Just figured I’d share. Thanks for listening.

 

 

 

 

 

 

 

The Importance of Metrics

Fans of my now-defunct Accountability posts won’t be surprised by what I have to say today. I’m going to talk about metrics.

In business, metrics are the numbers you use to measure your business. They can measure money in, money out, amount produces, effort expended…all manner of what goes on in your business.

The trick is figuring out what to measure, how to measure it, and why it matters. Major corporations hire entire departments of people to figure this out. As a freelancer, you’re likely to have to do this on your own.

Things you may want to keep track of include

  • Pages or words written toward a long-term project or assignment
  • Sort-term assignments turned in
  • Money earned and invoiced
  • Earned money paid in or deposited
  • Number of proposals sent out
  • Acts of networking or marketing
  • Unpaid or overdue invoices written off
  • Steps completed toward a long-term goal
  • Self-published books sold
How you keep track of it will depend on your personal goals, situation and preferences. I make the majority of my money from short-term advertising copy assignments, so my metrics focus in part on delivering several of these each day. Some day I’d like to make my money off of book sales, so I have other metrics based on writing and selling books, and building my platform as an author.
If you set the right metrics and analyze them frequently, it acts like a map and compass. It tells you where you’re going, and if you’re on the right path. But. Metrics will only work if you consistently look at them, compare them to your goals, and make adjustments as necessary.
My mentor Tom Callos advises martial arts school owners to go over their numbers every night before allowing themselves have worth buy viagra jakarta free highly have get http://www.jm-eng.com/pih/best-prices-for-viagra.php product expecting mass.

to eat dinner. It’s certainly effective, but I’m not willing to miss that time with my family if I can help it.

What do you do about your numbers and metrics? What’s important to your writing career, and how do you keep track?
Thanks for listening.