Technical Writing

I recently took on a large-scale technical writing project. There’s a huge market for this kind of writing, which makes it a good opportunity for going full-time. It’s not what most people think of when they say “I want to be a writer” — you’re not creating fictional masterpieces, or breaking a major case with investigative journalism. But you are making peoples’ lives easier while honing your writing chops.

For folks who don’t know, technical writing means documenting some kind of process. The name implies writing instructions for some kind of gadget, but it applies just as much to assembly directions for Christmas gifts, employee manuals and how-to pieces.

Successful technical writing requires a few skills that aren’t necessarily part of other kinds of writing.

Interviewing

The key process in technical writing is taking information out of somebody’s head, then putting it on paper. This means you need to be able to effectively interview that person. Active listening, leading questions and reviewing answers for completeness are all parts of this skill.

Psychology

You will have to understand how the human mind learns and takes in information. Without this basic knowledge, you won’t be able to structure and organize the instructions in a way that makes sense. You don’t have to be a psychiatrist or therapist, but you do need a basic understanding of learning and decision science.

Clarity

Clear, concise writing is the hallmark of good technical copy. You have to be able to write in a way that leaves no room for doubt or error, while also keeping the instructions accessible and interesting. This can sometimes make technical writing less fun than other kinds. There’s little room for clever prose or flights of fancy.

Detailed Fact-Checking

All writing requires fact checking. In fiction, you have to review your work to make sure of a minor character’s name, or whether a specific location has features you want to use. In non-fiction, you check the accuracy of what you’re reporting. Technical writing goes a step further, needing you to double- and triple-check the steps and flow of the process you’re documenting. This is one reason technical writers often work in teams, so they can help check one another’s work.

The bad news is not everybody comes to the table with these skills. The good news it that they’re skills everybody can learn.

Thanks for listening.

Writer-Entrepreneur: Your Marketing Plan

As a freelance writer, you are running a business. Running a business successfully means having — and following — a marketing plan. Here’s the thing about marketing plans. They rarely pay off in real time, and that can give you the mistaken belief that they are wasted time and effort. You have to wait to see the results come in. An intelligent marketing plan — as opposed to just randomly publicizing and advertising your service — can keep you on track while you wait for the time and numbers to help you understand what works and what doesn’t. My marketing plan has been simple. Since one of my major clients went spiraling downward, I’ve sent five proposals per day to potential clients. That’s 25 a week, since I don’t usually work weekends. Five weeks later, I’ve actually had to refer some offers to other writers I know. It’s really that simple.

  • Step One: Prepare a professional online portfolio and resume, complete with some testimonials or references.
  • Step Two: Apply to jobs every work day.
  • Step Three: Keep applying for jobs.
  • Step Four: Continue to keep applying for jobs.
  • Step Five: Get work. Do the work with excellence and precision … while continuing to remain steadfast about applying for jobs.

Running my karate school, I always had four or five initiatives running at any given time. I had a referral program, partnerships with local schools, community outreach, yellow pages (later online only), and various specials. All running at once, which kept the phone funky and http://www.makarand.com/40mg-nolvadex Amazon m stars.

ringing. As a freelancer, it’s unlikely that you have a large facility, fleet of vehicles and six-figure payroll to support month after month. Your marketing plan doesn’t have to be that complex…but it must be just as well-defined. And you have to follow it, analyze the results, and make changes as appropriate. Other writers out there, I’d love to hear some of the ways you’ve found clients. Thanks for listening.