Writer-Entrepreneur: Your Mission Statement

You’ve heard of mission statements. Most of you know what they are. In case you don’t, Entrepreneur.com’s Business Encyclopedia does:

mission statement defines what an organization is,           why it exists, its reason for being. 

Though this is what a mission statement should be, most businesses actually draft a mission statement that consists of meaningless marketing tripe.

Nike: To bring inspiration and innovation to every athlete* in the world.

Pizza Hut: We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, “I’ll be back!”

Apple: Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Every business needs a mission statement — including your business as a freelance writer. But please, please, please, don’t make your mission statement a list of marketing hype and impossible promises. “Perfect pizza?” “Innovation in every athlete?” Impossible dreams are nice for singing about, but make bad business plans.

Instead, your mission statement should be a brief and inspiring reminder of why you’re writing instead of watching movies on Netflix or working at the local high school. It should be concrete, simple, and powerful for pushing your personal motivational buttons.

For what it’s worth, here’s mine:

To afford what my family needs and serve my personal values while working from home with abundant time for my wife, children and friends.

Nothing impossible in there. Nothing meaningless, or intended to trick consumers or customers into liking me better. Just honest words about what’s important to me, and why freelance writing helps me achieve those important things.

So what’s your mission statement? If you don’t have one, what would it be? Leave comments. I’m eager to hear.

 

3 thoughts on “Writer-Entrepreneur: Your Mission Statement

  1. Hello Mr. Brick – I just finished reading your article in Black Belt Magazine on Basics of Blogging. Thank you for all the information you have provided. Mr. Brick may I ask you a question in reference to adding your city name to martial arts. Would you do the same in the meta tags of a website.. stony brook karate, lake grove karate, etc.. I do my own site and use the providers program to do it myself.. I’m not a web designer..

    Thank You
    Sil Crino

    • Hello Mr. Crino,

      Thank you for writing in. I’m glad the article was helpful. I would definitely put your city name in the meta tags for your website, and also in the headers in your content. Don’t “stuff” your text with keywords or it will read unnaturally (and we martial artists already have enough of a rep for being illiterate knuckle-draggers).

      I took the liberty of checking out your web page and it looks great. Compelling design, good color scheme, solid information. I’d recommend adding a blog, though. If you can’t find the time, maybe ask one or two of your senior students to do it for you…

      Thanks again, and please don’t hesitate to email me with any other questions you might have. brick commajason (at) gmail (dot) com.

  2. Pingback: Your Writing Mission Statement -- a business writing coach's view

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