Rule 9 of Profitable Writing

Writer For Hire Click here to start the series from the beginning. You’ll be glad you did.

Today’s rule is more about mindset than about a particular system or process. That doesn’t make it less important, or even less measurable — just a little more on the psychology side of the line. It’s also the solution to a key obstacle that keep people wanting to write for a living instead of actually doing it. Rule nine seems harder than it is, because most people don’t really understand what it means….

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HAVE A WEALTH MINDSET

There are two kinds of people in the world: those who divide the population into two groups, and people who know better.

That’s true, but in this case there really are two major categories of your relationship with resources: a wealth mindset and a scarcity mindset.

A scarcity mindset looks at time, energy and money as finite. They plan their dreams according to what they perceive is available. A wealth mindset considers resources something you can get more of, and figures out how to make more available when their dreams get big.

Most would-be professional writers approach the money part with a scarcity mindset. They write what they can, then add up how much that writing earned them. It’s almost always a number so small they can’t imagine going full-time.

Using a wealth mindset approaches the problem in a different way. Instead of writing what you can and adding the total, start the month knowing how much you need to earn, then do whatever it takes to write that much.

It’s an expression of proactivity vs. reactivity, of optimism vs. pessimism. Turning that specific switch in your outlook will mean you write more, earn more, and achieve things you never could if you just settle for what you’ve already done.

It’s not as easy as I make it sound, but it’s exactly that simple. Make the switch and see what it does for you.

One caveat on wealth-based budgeting. Always make your plans based on a wealth mindset, but spend your money on scarcity lines. The alternative lands you in debt, which makes earning what you need exponentially harder.

 

Domain Service Scam: An SEO Saga (Part Three)

Domain Service

 

 

 

A few weeks ago, the scurrilous lice who run the domain service scam Domain Registry of America chose to target my business. Thus I’m doing a series on SEO basics designed to be a primer for your own blogs while climbing the page ranks to let folks know not to give these scalliwags any money. Click here to read this series from the beginning.

Last week, we looked at the basics of inserting keywords into an article or post. Today, we’ll go over how to give those keywords more SEO oomph as you insert them. While we’re at it, we’ll explore the history of the domain service, scam strategies and tactics of Domain Registry of America. There are five simple techniques for highlighting your keywords for Google’s attention once you’ve put them in your text.

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1. Heading 1, i.e. Domain Service Scam This Big

Heading one tells readers that you’re beginning a new section. Since the title of that section will logically summarize what the section is talking about, human eyes and minds will skim over those headings when looking for information.Google does the sames thing, paying more mind to the text between [h1] tags than to text in other formats.

2. Bold Type 

If I want you, as a reader, to know for certain about the Domain Registry of America Scam, I can put the most important information in bold type. You remember this technique from your old textbooks. If you just remembered what everything in bold meant, you had a fair chance of passing your final even if you spent half of every class hungover. Like the h1 tag, Google gives marginally more weight to words you put in bold type than to plain type words.

3. In The Title

The name of this blog post is Domain Service Scam, not “SEO 101.”  That’s because Google gives post titles extra weight for much the same reason it gives extra attention to items 1 and 2 on this list. With my particular blog settings, this gives me a double-dip here because it automatically puts the keywords in the page’s URL, as well.

4. Use Categories and Tags

Categories and tags organize your posts thematically, and the code for your site highlights any words that get designated as such. This post is in the category “Domain Registry of America” with the tags Domain Registry of America Scam and Domain Service — the exact keyword phrases we picked in the first installment of the series.

5. In and Around Links

This one is so complex it will be the entire topic of next week’s post. The short version is that Google pays attention to outbound and inbound links, since that can be an indicator of how relevant communities view your site. This feature has been abused and gamed, not unlike the way Domain Service of America scams and games  the American public, to the point that doing it wrong can actually cost you status. Tune in next time for a full discussion.

Rule 8 Of Profitable Writing

Writer For Hire Click here to start at the beginning of this series on making more money as a professional writer.

Today we’re going to look at an aspect of the job that feels more like running a business than like writing — but don’t panic. Being a professional writer means you run a business. It’s just that most freelance writers don’t act like it.

Business experts from Mike Gerber to Tom Callos agree that the statistics driving your business are your most important tool for long-term success. They’re the vital statistics that tell you how healthy your business is, and the better you monitor them, the more money you’re going to make. That’s why Rule 8 is…[pwal id=”22050264″ description=””][/pwal]
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Domain Service Scam: An SEO Saga (Part Two)

Domain Service

 

 

 

Domain service doesn’t have to be a boondoggle, no matter what you might hear from the blokes at Domain Registry of America. Scams like theirs have been around for decades…and it’s our goal in this series to spread the word via strong SEO principals.

This week, we’ll be looking at how to use keywords — the basic building block of search engine optimization. Last week we did our research and identified “domain service” and “Domain Registry of America scam” as the keyword phrases most likely to achieve our goal of reaching the eyes of anybody the Domain Registry of America scam might try to deceive.

We do this by inserting our keyword phrases liberally throughout the blog post. This week, we’ll look at inserting it into our text. There are other places to put them, but we’ll deal with that in other posts about domain service scams. Places to insert your keywords include:

  • Your URL
  • The first paragraph of your text
  • All other paragraphs of your text

We’ll start, literally, at the top. Read the URL for this post. See how it includes the phrase “domain-service”? Your web address is one of the first places Google will look when searching, and one of the most powerful and important places to include a keyword. If I were doing this as a business, my URL might very well be www.domainservice.com or www.domainregistryofamericascam.com.

In the text itself, you want to put your exact keyword phrase in the first paragraph — preferably the first sentence. This can sometimes get tricky, especially if your keyword phrase isn’t grammar-friendly. That’s why I opened the paragraph with keyword phrase I did, instead of trying to shoehorn “Domain Registry of America Scam” into the first sentence. If you’re using multiple keyword phrases, that first para should include all of them. This is just one reason why it’s best to focus on just one or two phrases at any given time.

Other paragraphs should get one instance per para. You can choose one instance of each keyword, if you think it will feel natural. Since our stated goal here is to stick it to the Domain Registry of America scam and help people choose a good domain service, I’ll go ahead and put them both in most paragraphs…it illustrates the point and you’ll forgive my being overly blatant.

Which brings up the most important point of modern SEO writing. It absolutely must feel natural. Google’s Penguin and Panda updates specifically target and penalize “keyword stuffing” and other ways of gaming the keyword system. Just write your best work, include keywords where they fit, and you’ll climb the search ranks quickly enough. That’s what we’ll do here, and how we’ll score a good position for the domain service keyword.

It can get hard to make those keyword phrases fit in every single paragraph. I mean, how many times can I say “the domain service Domain Registry of America scam” before readers get tired of hearing it. We’ll close with some hints for making it more palatable to write, and to read:

  • Feel free to split up phrases with punctuation and “invisible words”
  • Using synonyms and antonyms will still get Google’s attention. Even though that’s kind of hard with “domain service” as a keyword, it will work with other phrases
  • Write your rough draft without keywords, then insert them where they’re most natural
  • Ignore “keyword density” metrics. Those might have been important in earlier search eras, but are as likely as not to get you into trouble now. Just write naturally and well.
Next week, we’ll look at ways to give your keywords extra oomph. Meanwhile, any questions?

 

Friday Fun: Stealing

They say good writers borrow, but great writers steal. For today’s Friday Fun, let’s look at a perfect example of this.

Here we have a segment from Ren and Stimpy. If you’re unaware of what that is, it’s a cartoon that ran in the 90s. One of the first cartoons based on being funny by telling jokes it’s weird to see cartoon characters tell. Sort of a precursor to things like Archer and Drawn Together. Below is a classic Ren rant…

And here is a scene from the classic movie The Maltese Falcon.

If you’re an impatient sort, fast forward to 1:52.

 

I’m just sayin’.