“Where do you get your ideas?”
This question is normally associated with fiction writers. I think it’s Harlan Ellison who tells people that he subscribes to an idea service. Coming up with ideas for nonfiction articles is just an important, and in some ways harder. The nonfiction article market is enormous — and growing every day with the proliferation of internet content. All we need to do is come up with compelling pitches. Here are some of the methods I’ve used to get ideas and turn them into money. I’ll bring more to your attention in a later post, since this is a rich topic I could write about all day.
Plumbing Knowledge and Experience
Everybody is an expert at something. I got my start writing self-defense and safety articles as an adjunct to running a karate studio. I sold insurance for a while, and recently did the math to discover I’ve made more money writing about insurance than I did selling it. Industry and special interest publications are the best market for these, especially if you can apply your special knowledge to a related interest. I’m a middle-sized fish in the martial arts pond, which means I had to fight to get my stuff in Black Belt. Parenting magazines, on the other hand, eat my family safety stuff up. This may be the best way to break in to the writing market, since you’re selling your existing expertise rather than asking somebody to take a chance on a thin portfolio.
This is the shotgun approach to idea generation. Start by writing a word at the center of a piece of paper. Draw branches off that word, each with a detail or related subject. Draw further branches off each of those branches, filling the page with words and concepts. Some of them will remain words, while others will blossom into full story ideas. This is the method I use for blog subjects. It works well for general brainstorming, and for expanding on basic areas of expertise or interest.
Some ideas come to you prepackaged. The freelance writing job sites (more on these in another post) rarely have ads for general writing. Rather, they have ads for somebody to write about a specific — sometimes very specific — topic. The current boom of content mills is based on writers accepting prepackaged writing assignments based on common search engine queries. Small business owners want blogs written to topics that interest potential clients. If you’re a quick researcher, this is an opportunity for nearly limitless work at a pretty good wage.
I’m eager to hear your ideas, as well. Please comment with some tricks you’ve tried.
Thanks for listening.