An Above-Average Joe

Business Writing CoachYou’re going to see a lot of changes on this site over the next few weeks.

I’ve been writing for a living since 2009 and sharing what I’ve learned about the industry since 2010. It’s been fun, and I’ve appreciated the comments and compliments I’ve gotten from everybody who’s been a part of this blog over the years.

But here’s the thing. Writing is a small part of what I do…and a small niche in which to teach. Much of what I know — and most of what I did before writing — is far more widely applicable. So I’m branching out in this blog to cover life coaching, business coaching and similar fields.

The overwhelming majority of what I’ll have to say (and of what I’ve said so far) can be summed up in the title of this post: above average Joe.
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Middle of Nowhere Sessions (A Kickstarter Story)

If you can’t move your bar to the music, move the music to your bar…

Reggie Mace and Beth Rahn of Mace Mead Works have been doing that for a little less than a year now.

images Mace Mead Works is a bar in Dayton, Washington, a small farming community about halfway between Walla Walla, Washington and Cour d’Laine, Idaho. If you think there’s nothing at that point on the map, you can be forgiven. It’s pretty middle of nowhere.

Which is why they call their Kickstarter project the “Middle of Nowhere Sessions.”

Here’s the thing. In an attempt to bring in more customers to a bar that belongs in a city but is situated in a town where everything is within walking distance, Reggie and Beth have brought in musical acts from all over the Pacific Northwest. The bands have brought customers, some of whom come back. They want to expand on this model, specifically by

• Building a stage in their back room for better events
• Adding acoustic tile
• Buying sound equipment to record the concerts
• General publicity and word-getting-outness

It’s a good idea, but with 5 days to go they’re at just over 50% of their goal. Let’s take a look at some of the reasons that might be: Continue reading