Fans of my now-defunct Accountability posts won’t be surprised by what I have to say today. I’m going to talk about metrics.
In business, metrics are the numbers you use to measure your business. They can measure money in, money out, amount produces, effort expended…all manner of what goes on in your business.
The trick is figuring out what to measure, how to measure it, and why it matters. Major corporations hire entire departments of people to figure this out. As a freelancer, you’re likely to have to do this on your own.
Things you may want to keep track of include
- Pages or words written toward a long-term project or assignment
- Sort-term assignments turned in
- Money earned and invoiced
- Earned money paid in or deposited
- Number of proposals sent out
- Acts of networking or marketing
- Unpaid or overdue invoices written off
- Steps completed toward a long-term goal
- Self-published books sold
to eat dinner. It’s certainly effective, but I’m not willing to miss that time with my family if I can help it.