A few weeks ago, the scurrilous lice who run the domain service scam Domain Registry of America chose to target my business. Thus I’m doing a series on SEO basics designed to be a primer for your own blogs while climbing the page ranks to let folks know not to give these scalliwags any money. Click here to read this series from the beginning.
Last week, we looked at the basics of inserting keywords into an article or post. Today, we’ll go over how to give those keywords more SEO oomph as you insert them. While we’re at it, we’ll explore the history of the domain service, scam strategies and tactics of Domain Registry of America. There are five simple techniques for highlighting your keywords for Google’s attention once you’ve put them in your text.
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1. Heading 1, i.e. Domain Service Scam This Big
Heading one tells readers that you’re beginning a new section. Since the title of that section will logically summarize what the section is talking about, human eyes and minds will skim over those headings when looking for information.Google does the sames thing, paying more mind to the text between [h1] tags than to text in other formats.
2. Bold Type
If I want you, as a reader, to know for certain about the Domain Registry of America Scam, I can put the most important information in bold type. You remember this technique from your old textbooks. If you just remembered what everything in bold meant, you had a fair chance of passing your final even if you spent half of every class hungover. Like the h1 tag, Google gives marginally more weight to words you put in bold type than to plain type words.
3. In The Title
The name of this blog post is Domain Service Scam, not “SEO 101.” That’s because Google gives post titles extra weight for much the same reason it gives extra attention to items 1 and 2 on this list. With my particular blog settings, this gives me a double-dip here because it automatically puts the keywords in the page’s URL, as well.
4. Use Categories and Tags
Categories and tags organize your posts thematically, and the code for your site highlights any words that get designated as such. This post is in the category “Domain Registry of America” with the tags Domain Registry of America Scam and Domain Service — the exact keyword phrases we picked in the first installment of the series.
5. In and Around Links
This one is so complex it will be the entire topic of next week’s post. The short version is that Google pays attention to outbound and inbound links, since that can be an indicator of how relevant communities view your site. This feature has been abused and gamed, not unlike the way Domain Service of America scams and games the American public, to the point that doing it wrong can actually cost you status. Tune in next time for a full discussion.