Ness Garcia is a fellow web writing professional who helps small business owners (including writers) get their…um….*stuff* together online. She offered to write a post about keyword research for us, so here it is.
If you want to learn more about Ness and what she does, hop on over to MakeAWebsite. They work with folks like Harvard and Britannica, so she’d sort of a big deal.
3 Best Tools to Help Your Keyword Research
If you have just recently started building your own website, your next step would be optimizing it to make it more search engine friendly. Keyword research continues to be a big part of internet marketing and drivingtraffic to your website through search engine optimization. There should never been any confusion, if you have a good keyword research tool, you will have a much better chance of success than your competitors that don’t have access to one. Some of the best tools have a monthly fee, but it is a small price to pay for the success of your business or blog. So without further any further delays, let’s take a look a 3 excellent tools that can help you take your keywords to the next level.
This is an incredible tool that costs about $90 a month. You get all of the general benefits that come with keyword tools such as approximate monthly searches, local searches, and general competition information. The real value of this tool is in a few aspects that can really give you an advantage over your competition.
Extreme amounts of details regarding your competition and their keywords. When I say extreme, I mean it, you will be able to type in their domain name and get which keywords they have targeted, how much money they have spent per keyword, their cost per click if they use pay per click ads, how much of their traffic is organic or paid for, who their main competitors are, and so much more. You will ultimately save so much time and resources that you would have spent to get all of the same information. Once you have finished gathering all of the information you want, you can export it to many different programs to further use the data.
Using all the features this tool has to offer will make targeting keywords a simple and easy task. If you have been doing research without a tool, then you know how much time it can take to get all of the information that is needed to make the right choice about keywords. Why spend all of that time when you could be spending it on other aspects of your website?
This is a bit more pricey, but if you have the budget, it is definitely recommended. Starting out at about 200 dollars and going up to about 400 per month, you get everything you need in a easy to use program that looks stunning. Most subscribers to this tool need SEO services and do keyword research on a massive scale because the interface allows you to do much more than other programs will allow. It is much more than a keyword search tool and offers other services from link profiles, reporting, branding tools, automatic scans and updates, and much, much more.
You will be able to get all the information that is possible from keywords and phrases without much effort and then you will be able to track those keywords. You can also check your own progress easily within certain keywords and make adjustments as necessary. Overall, this is a superior tool that costs a more than other tools.
WordZe is a very affordable tool that is great for anyone with a small scale blog or business. You have the option to subscribe for just 1 day instead of a full month, which costs about 8 dollars. If you decide to go the full month it is 45 dollars. If you only need to do research on a few search terms, then this might be your easy solution because you could do all the research in one day and only need to pay 8 dollars for it.
The tool itself is very easy and simple to use, with minimal graphics. You won’t get lost like some other tools, but has little design appeal. If you are just looking for quality data and don’t mind lower graphics, then this is a great tool for you.
There are so many other tools out there that can help, but these 3 are definitely worth checking out. If you decide to go and look for other tools, make sure not to spend money on a tool that doesn’t work effectively. A lot of tools claim to do great things, but once you hand over the money, you realize that they are not as effective as they claimed to be.